What should I pay attention to when choosing cosmetic packaging materials? Basic knowledge of selecting cosmetic OEM pac

In recent years, cosmetics brands spend a lot of thought on the packaging box, can be described as well-intented, a variety of strange and delicate packaging continues to emerge, unique packaging and bottle design can indeed promote the sale of products, in fact, the role of cosmetics packaging materials is not only to attract buyers, for the material body, The box also provides essential storage space and seismic protection.

Now Xiaobian will tell you about the knowledge of cosmetic OEM packaging materials and the precautions for choosing cosmetic packaging materials. How to understand cosmetic packaging materials?

Cosmetic packaging material is not only a small bottle so simple, but also includes product packaging carton, inner carton, label and some auxiliary tools. Especially the packaging materials of skin care products, because of the material difference and various forms, resulting in different packaging materials, so in the OEM processing of cosmetics, packaging materials procurement is very important, then how to reasonably choose the packaging materials of cosmetics, the following is a few small suggestions to you.

1. Scientific product design

Good packaging materials can enhance the brand image of the product and enhance consumers' trust in the product. We must pay attention to the purchase of packaging materials before the commissioning factory production, packaging materials from the outer packaging carton to the inner carton; From container shapes to label creative copy; From design style to market positioning to logistics and transportation risks, these should all be considered in place, reasonable arrangements, to ensure reasonable structure and good physical. Ensure that the packaging material can protect the product during logistics transportation, so that consumers have a better user experience after receiving the product.

2, capacity standardization

Although the production of cosmetic products is the same as most products, the capacity is allowed to have a certain deviation, but before the container production and processing, the characteristics of the material should be considered comprehensively, and the specifications and models are not complete, and the standardization of the capacity can give consumers a better impression.

3. Standardization of creative copy

China's word management of cosmetics is very strict requirements, must be strictly required in accordance with the provisions of the implementation, especially special products, there are some ingredients can not be a little difference, in the efficacy and role of the product, we must carefully and repeatedly deliberate, careful review, to prevent falsification of information content, to prevent the use of prohibited statements, to prevent ambiguity of buyers. For example, the efficacy and function of "whitening skin" and "removing freckles and whitening" must be owned by the National makeup brand qualification before it can be promoted.

4, strict requirements to control details

Here is mainly the product quality of OEM processing packaging materials. Because the OEM processing packaging materials in the mass production process, always mixed with defective products, even if the product quality is good, the logistics and transportation process will cause defects, especially some auxiliary small parts, such as outer cover, cushion, small box, plastic inner plate, label, packaging film, etc., in the process of production processing or logistics transportation, it is very easy to cause product quality defects. Therefore, we must carefully control every link and pay attention to every detail.

5, pay attention to check the defective rate

Because the level of automated production of cosmetic packaging materials is still relatively low, many cases such as cartons, bags, etc., require a large amount of manual production, and it is difficult to avoid defective products or defective products. Some machine production and processing of glass bottles, hoses have color difference, leakage and other problems, in the procurement, these problems must be taken into account. If the proportion of qualified products and defective products does not meet the proportion requirements during the quality sampling of packaging materials, then we should be careful. It is best to buy more packaging materials in the right amount to ensure sufficient and cache space.

Excellent and reasonable cosmetic packaging materials can make cosmetics more high-end, in the promotion of cosmetics sales, the outer packaging of cosmetics is a silent advertising and corporate brand image, silently adding points to your products and creating more value for your cosmetics brand. About the selection of basic knowledge of cosmetics OEM packaging materials, this article will introduce you to here, want to know more about cosmetics OEM packaging materials, everyone can contact Xiao Bian wechat at any time.