What are the advantages of small and medium-sized companies choosing cosmetics OEM processing?

With the continuous development and growth of the cosmetics consumer market, China has become the world's third largest cosmetics and personal hygiene products market, which also promotes the rapid development of China's cosmetics production and processing industry. For most cosmetics companies, the choice of cosmetics OEM has become an essential part of one, on the one hand, because cosmetics OEM enterprises have a complete and complete whole industry chain, in terms of productivity and work efficiency can be greatly improved. On the other hand, most cosmetic processing enterprises can provide comprehensive personalized services from new product development to production and packaging for their partners, laying the initial foundation for brand building and making the brand more competitive in market promotion.

At present, the more common way of cosmetics processing cooperation is OEM, in the market, there are many brands based on limited productivity, or even production line equipment, no way to directly produce products, so choose to use their own grasp of the core technology responsible for the development and development of new products, and then use the authorization to entrust other manufacturers to produce. Such a cosmetic processing method is OEM. In the OEM mode, the ready-made production technology and machinery and equipment of the OEM factory can help the brand to reduce a lot of financial and material costs, which is the ideal choice for the initial stage of entrepreneurship and small and medium-sized enterprises.

Based on the large population of our country, most of our female friends gradually attach great importance to beauty and skin care, and spend tens of thousands of dollars on cosmetics every year. The high requirements of cosmetics and high profits of cosmetics, to promote the Chinese people in the domestic cosmetics processing production of the passion for the rising, China every year there will be countless makeup new products available, and the market sales around the world. So, what kind of competitive advantage conditions promote small and medium-sized enterprises to choose cosmetics processing and production business in full swing?

First, reduce costs.

Reducing costs is the key to maintaining revenue, and cosmetics Oems can help you reduce costs effectively. The limited funds of the enterprise must be successfully put into the market sales, and the cost will be relatively minimized. The emergence of OEM is only to solve the problem of enterprise product production, so that enterprises can spend very little money to produce their own products. Cosmetics OEM processing plant has a complete and complete whole industry chain, which can greatly improve productivity and work efficiency.

Second, increase product diversification.

Cosmetics Oems can help more brands to diversify their products. Product formulations can be formulated according to the unique requirements of a certain region, making the production of personalized products a popular style and easy to meet customer requirements. On the other hand, most cosmetics Oems can provide their partners with comprehensive personalized services from new product development to production and packaging, laying the initial foundation for brand building and making the brand more competitive in the market development.

Third, give full play to the enterprise's own competitive advantages.

For the brand, the competitive advantage of cosmetics OEM processing enterprises is that they have sufficient productivity and labor capacity, efficient and stable assembly line production and professional experience in production and processing technology. Brand owners only need to consider the new product structure and product marketing strategy. With such low cost costs, brand companies can occupy a foothold in the fierce industry competition. At the same time, the mutual cooperation between the brand side and the processing enterprise can complete the interests and risk sharing between the brand side and the manufacturer. This prompted manufacturers and brands to become a community of interests, stimulate each other's passion, in line with the modern enterprise division of labor and marketing concept.

The cosmetics produced in China are more suitable for the skin types of Chinese people

The development of new products for the production of cosmetics in China is tailored to the skin type of Chinese people. Although the product quality and effect of European and American cosmetics are very good, some products are not very suitable for Chinese skin types. Chinese cosmetics brands can be more recognized by Asian customers, natural makeup, in line with the beauty of the Asian region.

At the same time, the domestic cosmetic processing manufacturers have gradually improved the integrated mode of production, packaging and market sales, China's independent research and development of production filling and film technology has been recognized by the world's authoritative organizations, the production safety factor has been guaranteed, and the number of Chinese cosmetics sellers is large, cosmetics processing enterprises produce cosmetics will not be unsalable. This is also the reason why many small and medium-sized enterprises choose cosmetics OEM processing.